According to India Today, Anshuman Sharma used AI to adjust Aditya Kalve’s voice to capture Mohammad Rafi’s classic style, blending nostalgic sounds with modern music. The AI transforms the song into a mix of old and new, showing how technology is changing music production. The music video adds to this retro vibe with clips of Bollywood star Dharmendra dancing, enhancing the connection to Bollywood’s golden age.
This innovative use of AI transforms not just the sound, but the overall experience, bridging the gap between classic and contemporary music for a new generation of listeners. Anshuman Sharma shared the AI-enhanced version of Blockbuster on Instagram, acknowledging the creative contributions of Pakistani musicians Zulfiqar Ali Jabbar (Zulfi) and Faris Shafi. Both artists, known for their successful projects, praised how the AI transformed the song, making it sound authentically vintage.
The song has gained significant attention in both India and Pakistan, with fans and critics applauding the creative use of AI. Its nostalgic 1970s sound has sparked discussions about the future of music production and the role of technology in reviving classic voices.
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Blockbuster has also gone viral on social media platforms like TikTok and Instagram, with users creating dance and lip-sync videos. This viral trend demonstrates how AI transforms not only music creation but also its reach and popularity in the digital age.
While AI is opening new doors for music, it also raises questions about the ethics of using technology in creative work. The way AI transforms voices like Mohammad Rafi’s is both an exciting innovation and a topic of debate, challenging traditional ideas of authenticity in the music industry.
