Pakistani clothes express the culture of Pakistan. The literature from Punjab, Sindh, Balochistan and KPK and Kashmir regions of Pakistan. The dresses of each regional culture represent the weather conditions, way of living, and incredibly unique styles which gives it a different identity among all the religions in the world. The national dress of Pakistan is Shalwar Kameez. It is worn by everyone (men&women) in all the provinces. All the officials who are working in secretariat have to wear the national dress since 1982.
Men of Pakistan wear shalwar kameez, kurta, Pakistani Waistcoat and Sherwani and pyjama. Headgear includes the Jinnah Cap, which is also called Karakul. Peshawari chappal and Khussa are fashionable footwear in Pakistan for men and women both. Other items include traditional shawls and other warm materials in the Northern regions of Pakistan. The women of Pakistan wear the Shalwar Kameez in different styles, colours and different designs of embriordy. The kameez can be of the separate sleeve and shirt lengths. The Shalwar can be the straight-cut, Patiala, cigarette pyjama, tulip trouser, samosa or simple trousers. The Dupatta is treated just as the vital Part in current urban culture. Most of the women who carry it nowadays, wear it only as a decorative accessory; wrapping around the neck or some time hanging down the shoulder. Most of the young girls of the new generation in urban areas do not carry it at all.
Other Traditional dresses:
Pakistani women wear a variety of traditional dresses, but they mostly wear those dresses on special occasions like on weddings, engagements and other traditional functions. The suits include the Ghagra Choli and Sari which are very popular. Each design and colour of the dresses are unique. The Lehenga have a skirt, but it is a trendy & traditional dress. Laacha is also a classic dress that is worn in the Punjab areas.
Bloch women wear a long frock and Shalwar with a headscarf with the heavy embroidery of Sheesha work.
Sindhi women wear the Lehenga and Choli (pullover shirt) with full handmade embroidery, especially on silk fabric.
Punjabi women wear the Kameez Shalwar and different styles of Shalwar like (Pothohari Shalwar, Laacha and Patiala Shalwar, etc.).
Pashtun women wear Shalwar Kameez and Firaq.
Kalash women wear long shirts with heavy embroider.
Religious Clothing:
In Pakistan some females like religious clothes in which they try to cover all their body parts, especially when they are going outside of the homes. Some women cover their heads with Dupatta and Chadar, but religious women wear Scarf, Burqa, Gowns, and Hijab. Religious men wear long tunics.
Wedding dresses in Pakistan:
In Pakistan, traditional weddings are celebrated by wearing different styles of clothes. In major urban cities on the occasion of Mehndi, men wear an embroidered kurta in glittering colors with simple Shalwar and a colorful shawl which they put on their shoulders and sometimes round the neck. The bride wears typically yellow color Kameez or some time green or orange with Patiala Shalwar or simple Shalwar and wears yellow embroidered Dupatta.
During Barat and Walima functions the groom wears special Sherwani or white color simple Kameez Shalwar with Khussa and wears colorful Turban on their heads according to their culture. In some places, grooms wear traditional Sehra on their heads and cover their faces. Brides usually wear a Lehenga, and it must be in Red, Maroon, or Pink colors. They wear heavy jewelry and decorate their hands and feet with Hina (Mehndi) designs.
Pakistan Fashion Industry:
The Pakistani fashion industry is introducing traditional Pakistani dresses all over the world as cultural representation and becomes a reason to enter the international trends in Pakistan. The media of Pakistan, film industry, internet, T.V. channels, Magazines, and different websites has the most significant role in promoting fashion, and some are working only for the fashion industry.
Pakistan Fashion Designers/ Brands:
Sapphire:
Sapphire is one of the best clothing brands in Pakistan. The founder of this Brand is Nabeel Abdullah. The Brand is working from 2014 in women fashion and Men fashion also. Sapphire made its name in the top ten brand names of Pakistan very gracefully in a short time. The retailer is based in Lahore Pakistan. Sapphire has its outlet in the following cities.
- Lahore
- Islamabad
- Rawalpindi
- Faisalabad
- Multan
- Sialkot
- Gujranwala
- Bahawalpur
- Mandi Bahauddin
- Sheikhupura
- Karachi
Address of Head Office:
1.5-Km, Defence Road, Bhobtian Chowk, Off Raiwind Road, Opposite University of Lahore.
Email: wecare@sapphireonline.pk
Online Official Store Address: https://pk.sapphireonline.pk/
Nishat:
Nishat Linen is a Pakistani Clothing brand that is established in 2017. The founder of This clothing brand is Naaz Mansha. Nishat sells ready-to-wear unstitched clothes. The headquarter is in Lahore, but there are 69 locations where the Nishat has its outlet and selling.
Online official store address: www.nishatlinen.com
Instagram address: https://www.instagram.com/nishatlinen
Khadi:
Khadi is a Pakistani clothing brand that smashes the whole Pakistani fashion industry with very pretty designs and trendy styles of dresses. This was founded in 1998. It has 52 stores in Pakistan and 22 stores in the U.K. and many other outlets all over the world to promote the Pakistani fashion industry. The founder of Khadi is Shamoon Sultan. Khadi is not only a women’s clothing brand. Khadi also offers
- Pret (Kurtas)
- Bottom (pants, Tights, Shalwar)
- Khaas Formals
- Western (T-shirts, Tunics, Pants, Stole Tops)
- Kids Wears
- Floor Runner
- Cushion covers
- Table covers
- Place mates, Coasters
- Fragrance, Dupattas, Handbags, jewelry, Tank tops, Hair Accessories.
Email: customercare@khaadi.com
Calling Num: 0800 74007
Alkaram:
It is a well-renowned clothing brand of Pakistan. The Brand was founded in 2011. Alkaram offers Formal, semi-formal, daily wear in stitched or unstitched for both men and women both.
Alkaram makes its name in the top 10 best brands of Pakistan with its great efforts and unique designs. There are 46 stores in Pakistan, and the headquarter is in Karachi. Alkaram also opens its outlet in the U.S.
Email: care@alkaramstudio.com
Phone: 0213-8893961
LULUSar:
LULUSAR is another great and famous brand of Pakistan for the western, eastern, and modern Pakistani dresses to order online. The Brand offers the latest designs and cuts with trendy styles and vibrant colors. LULUSAR also has elegant and trendy accessories of the bedroom. They satisfy their customers by giving the delivery in 5 to 6 days and cash on delivery for the comfort of the customers.
For order online: https://lulusar.com/new-arrivals.html
For order on call: +92 300 045 58 58
Beech Tree:
Beech Tree, the Pakistani Clothing brand, started as a retail store for eastern dresses and ready to wear dresses for females. The styles of Beech Tree were unique, and they offered both casual shirts and formal dresses also. Then, in 2016they launched their first lawn volume. It was a huge hit due to its amazing prints with embroidery. The Brand uses silk and chiffon dupattas with their dresses. The lawn suits of this Brand are comparatively less expensive than other brands.
Email: help@beechtree.pk
Contact No: +92-348-111-2200
Maria.B:
Maria. B is a famous designer and Clothing brand in Pakistan. At the start, the Designer worked on formal dresses and bridal dresses. Maria. B was the first clothing brand to make sarees yearly. The Brand was founded in 1999. At the start, the founder of the Brand Maria butt did not have a brand. She shows her dress designs in fashion shows. She had limited business from her boutique. After some years Maria launched her Brand by her name. Maria. B offered formal and casual dresses, stitched, and unstitched dresses. Maria. B’s Brand designs both western and eastern dresses. She has 20 outlets in the country, and the main branch is in Lahore.
Email address: help@mariab.ae
Contact No: +92 321 122 4333
Taana Baana:
Taana Baana Pakistani clothing brand that is basically founded in Punjab and is now spreading all over the country. Taana Baana has its own division named (Phulkari). Taana Baana offers unstitched clothes to customers. The designs of this Brand aren’t following in the market. Taana Baana is famous for its unique patterns, prints, and embroidery. If you are one of them who wishes to wear unique clothes that don’t look like something everyone is wearing, this Brand is for you. You can find Taana Baana stores in Islamabad, Packages Mall Lahore, and on main Tariq Road in Karachi.
Calling No: +92-42-35300880
Online store address: pakistanpretwear.com
Satrangi:
The Satrangi by Bonanza offers you a fashionable, wearable, comfortable, colorful, and glamorous summer collection of clothes. The Brand was founded in 1976.Bonanza Knits for men, women, and children. Bonanza has 80+outlets in Pakistan. Single shirts of Satrangi are paired with tights, trousers, or cigarette pants. They also offer incredible bonanza cambric prints in winters.
Contact No: +92 21 111-244-266
Email: orders@bonanzagt.com
Instagram page: @bonanzaofficial
Warda:
Warda is the most popular clothing brand of Pakistan, which is fascinating the people with its beautiful prints in different fabrics like voile, lawn, chiffon, woollen, cotton, khaddar, and silk. Warda offers a class collection of embroidery for the neckline, borders, and sleeves on its dresses. Digitally printed of the Warda dresses have their own charm and style.
Call: +92 305 2222627
Email: cs@warda.com.pk
LimeLight:
Limelight is the most famous Brand with stylish tops, short shirts, and casual Kurtis in Pakistan. Shirts are paired with jeans, tights and straight trousers. It is also covering the international people from Australia, America, UK, Spain and many other countries through their stylish dresses. The Press of LimeLight are skilfully stitched and perfectly fashioned with the comfortable fabric of the seasons.
Email: Online@limelight.pk
Calling No: +92311-1222681
Sana Safinaz:
Sana Safinaz’s clothing brand of Pakistan is deeply associated with eastern culture. Two sisters Sana Hashwani and Safina Muneer are dominating the industry with amazing designs of style and best quality of the fabric. Their Lawn collection is so colorful, and patterns on the dresses look amazing and stylish. Embroidery on neck and chiffon dupattas gives a formal and pretty look on their dresses.
Email: sales@sanasafinaz.com
Contact No: 021-36105426
Junaid Jamshed:
Junaid Jamshed (logo J.) established his Brand in 2002. His Brand quickly became the most favorite Brand of every man and woman in Pakistan. It has 14 outlets in different cities of Pakistan. The special feature of J. is a beautiful and elegant kurta. The vision of this Brand is to offers the latest trend with supreme quality to everyone.
Contact No: +92 21 3878 1662
Email: feedback@junaidjamshed.com
Asim Jofa:
Asim Jofa an expensive and famous clothing brand of Pakistan, which represents the creative designs of talented artists that are unbelievable. It was founded in 2009. Asim Jofa also got the IAFA award in 2012. Charmeuse silk is the main specialty of the AsimJofa brand. The Designer and founder Asim are also producing his own fabric for the complete perfection in his clothes.
Email: sales@asimjofa.com
Contact No: 92-321-1244440.
Gul Ahmad:
GulAhmad clothing brand established in 1900 in Pakistan. The main branch is in Karachi. This Brand is the true essence of tradition. It became the best clothing brand in a very short time. The Brand gives Different and unique dresses in every season to its customers. The textile industry of GulAhmad is producing Lawn, Cambric, Khaddar, Cotton, and Silk fabric for its dresses.
Contact No: +92-21-111-143-327
Generation brand:
Generation is one of the oldest original brands of Pakistan. Generation was started in 1983. At that time, this Brand was a big deal and considered as the most expensive Brand, and it was purchased by an elite class. After some years Generation divided into other segments, and now it is the favourite Brand of many women. Generation is famous for its unique prints and elegant designs.
Contact No: 042-32500964
Email address: customerservice@generation.com.pk
HSY Studio:
HSY (Hassan Sheheryar Yasin) makes his clothing brand on his own name. HSY is the largest & most famous Brand in Pakistan. It was established in 2000. The Brand has developed its unique style; all designs reflect the traditions of Eastern culture in a contemporary manner.
Email: hassansheheryar.info@gmail.com
Contact No: +923173332347
